I help arts businesses grow.

Adam Lumb leads marketing, commercial and IP departments in museums, art galleries and the media alongside his work as an artist and writer. He offers advice and strategy to arts clients through his consultancy, HONE.

Portrait of Adam Lumb

Hone by Adam Lumb

A unique new strategic arts consultancy from artist and leading arts manager Adam Lumb FCIM


“Adam brings a strong strategic angle to any team he is working with, helping to draw back from the detail and focus the organisation on its business aims. ”

— Helen Nakhwa, Finance Director, Leeds Playhouse

Brand is how we find each other.

Screenwriting and Graphic Novels