Package your Brand Story.

>hone<

A Management Consultancy for Creative People

Hone is a strategic management consultancy that helps cultural and creative clients grow by honing and packaging what they do..

Creative & Digital Strategy

Brand & IP Strategy

Management Consultancy

Brand

Brand audits to identify areas for development and alignment in your visual identity.

Help to identify your most valuable IP and protect, develop and monetise it.

Strategic advice to reinvent and reposition your creative businesses or your entire organisation and achieve your objectives.

Management

Management consultancy for creatives.

Strategic solutions for Commercial and Audience Development.

Facilitation and creation of an organisational planning cycle to align the work of your teams, improve their experience and maximise impact of your funding and income. 

Strategic solutions for organisational development and design alignment of staff internal culture. with your brand.

Creative

Development of compelling creative campaign strategies to solve specific audience or commercial goals.

Brand solutions for measurable results through your visual identity.

Digital Strategy across content creation, distribution and marketing.

Marketing Strategy.

“Adam brings a strong strategic angle to any team he is working with, helping to draw back from the detail and focus the organisation on its business aims. ”

— Helen Nakhwa, Finance Director, Leeds Playhouse

“Adam is imaginative, dedicated and willing to embrace new ideas as well as working through more traditional approaches. He's confident, persuasive, enthusiastic, good to work with - and will get results.”

— John Palmer, Director Corporate Affairs, Carlton UK and Central Television, Sheffield Hallam University

Adam led a major re-Branding project on behalf of the Museums, which involved not only bringing some sense and clarity to how we marketed ourselves but also a root and branch of our internal processes and ways of working. As a result the Museums now has a cohesive brand and staff feel both motivated and clear about the Museums raison d'etre. This was a project well researched, planned, delivered and implemented and demonstrated all of Adam's skills. A great project to have been involved in.

— Mark Hilton, Director Finance and Resources, Museums Sheffield

Adam really knows his stuff. He is an excellent marketing and communications executive and has particular knowledge of successful branding involving all the organisational cultural change that goes with a proper relaunch. He also has very a good strategic outlook and an innate feel for the audience visitor motivation. He handled external communications, media relations and staff engagement with consummate professionalism and is good in a media crisis. He has amply demonstrated his ability to hit targets through marketing and customer improvements and has been able to show that applying a good and progressive brand has beneficial affects on staff morale, income generation and public perceptions and loyalty.

— Nick Dodd, Director and CEO, Museums Sheffield

Publication reviews

Brand is how we find each other by Adam Lumb.

“A very readable and engaging text for those wanting to think more broadly about how to promote their work and their organisation, and with greater success.".

— Sandy Nairne CBE FSA, Chair Art Fund, Former Director, National Portrait Gallery

Hone helps creative businesses grow.

A management consultancy for creative people.

Working where the creative sector meets technology.

Where Hollywood meets Silicon Valley.

Where art meets its audience.

Wherever it is.

Helping you to focus on what matters to grow your brand and your intellectual property and navigate AI.

Digital savvy not digital first.

What you want first.

What your audience wants first.

Strategic support both within your organisation and with your audiences.

Helping you hone what you want to do and how to achieve it.

Talk to us.

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