Package your Brand Story.

Brand and IP Development.

I help creative businesses grow.

Working where the creative sector meets technology.

Where Hollywood meets Silicon Valley.

Where art meets its audience.

Wherever it is.

Helping you to focus on what matters to grow your brand and your intellectual property and navigate AI.

Not digital first.

What you want first.

What your audience wants first.

Helping you hone what you want to do and how to achieve it.

Adam Lumb is a Fellow of the Chartered Institute of Marketing, qualified in marketing, semiotic image analysis and e-business.

He’s worked in analogue and digital transformation and IP development in film, tv, gaming, image libraries, museums, art galleries and consumer retail alongside his work as an artist and writer.

He offers advice and strategy to clients through his consultancy, hone.

Portrait of Adam Lumb

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by Adam Lumb

A unique strategic consultancy from Adam Lumb FCIM


“Adam brings a strong strategic angle to any team he is working with, helping to draw back from the detail and focus the organisation on its business aims. ”

— Helen Nakhwa, Finance Director, Leeds Playhouse

Brand is how we find each other.