HONE by Adam Lumb

A Strategic Arts Consultancy

I help arts businesses grow. A strategic marketing approach to developing your brand as an IP.

“Adam brings a strong strategic angle to any team he is working with, helping to draw back from the detail and focus the organisation on its business aims. ”

— Helen Nakhwa, Finance Director, Leeds Playhouse

Strategic advice to the Creative Industries, Cultural Sector, Film, TV, Gaming, Publishing, Museums, Galleries and Heritage.

Portrait of Adam Lumb

Hone by Adam Lumb

A unique strategic arts consultancy from artist and leading arts manager Adam Lumb FCIM


The only arts consultancy to uniquely join up brand and IP management with strategic marketing, business planning and staff culture to grow your arts business and protect the value of what you’ve built.

Grow your income and your audience.

Draw back from the details to clarify the problem and find solutions.

Develop what you offer and protect the value of artistic work.

Connect with staff and audiences in creative ways.

Red book cover of Brand is how we find each other

Brand is how we find each other.